This month, experience our top-notch AI Consultancy services and enjoy a 20% discount! Our AI Sales and Marketing consultancy is designed to implement effective business growth strategies that will elevate your success. Don't miss out on our consulting services tailored for your needs, including expert sales consultancy.
Account-Based Selling (ABS) Strategy
Win bigger deals by focusing on the accounts that matter most
Spray-and-pray prospecting wastes time and energy. Account-Based Selling empowers your sales team to focus on high-value accounts, build deep relationships, and execute coordinated plays that drive revenue faster.
Who It’s For
B2B Sales Teams targeting mid-market & enterprise deals
Sales Leaders looking to align sales & marketing
Consultants & sales coaches guiding clients toward growth
What Your Team Will Learn
ABS Fundamentals
Understand the principles of account-based strategy and why it works.
Ideal Customer Profile (ICP) & Targeting
Identify and prioritize high-value accounts with precision.
Multi-Threaded Outreach
Engage multiple stakeholders within a target account to increase deal velocity.
Orchestrated Sales Plays
Coordinate sales, marketing, and leadership in targeted campaigns.
Measuring Success
Set KPIs for ABS and track performance across the sales cycle.
Program Format
4-Week Program (live or virtual)
⏱Weekly 2-hour workshops + Q&A
Customizable for in-house teams or open cohort
Course Outline
Week 1: ABS Foundations
- Why ABS works in modern B2B sales
- Defining your ICP (Ideal Customer Profile)
- Building your target account list
Week 2: Multi-Stakeholder Mapping
- Identifying decision-makers, influencers, and blockers
- Account mapping frameworks
- Crafting stakeholder-specific value propositions
Week 3: Orchestrated Outreach
- Multi-threaded LinkedIn + email sequences
- Leveraging content and insights for account penetration
- Running cross-functional sales plays with marketing
Week 4: Execution & Measurement
- Tracking ABS success metrics (engagement, pipeline, win rates)
- Using CRM & tech tools for account-based execution
- Building a repeatable ABS system for your team
Outcomes
Clear ICP & target account list
Playbook for engaging multiple stakeholders
ABS outreach templates & messaging frameworks
A repeatable system for winning larger, more complex deals
Pricing
Team Cohorts (Live Program)
- $6,000 for up to 10 participants
- $8,500 for up to 20 participants
Individual Seats (Open Enrollment)
- $1,250 per person (join public cohort with mixed teams)
VIP Add-On
- $3,000 for custom ABS workshop + leadership alignment session